Contents	5
	The Medicalization of Popular Culture: Epistemical, Ethical and Aesthetical Structures of Biomedical Knowledge as Cultural Artefact	8
	Introduction	8
	Culture and Communication	10
	Science and Medicalization	12
	Scientific Knowledge in Popular Culture	13
	Conclusions, Necessities, Solutions	16
	References	18
	Part I: Theories and Methods	20
	Knowledge Production Between Popular Culture and Scientific Culture	21
	References	28
	Media	29
	Cool Geeks, Dangerous Nerds, Entrepreneurial Scientists and Idealistic Physicians? Exploring Science and Medicine in Popular Culture	30
	Introduction	30
	Interactions Between Science, Research, Biomedicine and Popular Culture	31
	Science, Medicine and the Public	32
	Fictional Representations of Scientists, Physicians and Psychiatrists	34
	The Public Communication of Science and Biomedicine	38
	Challenges and Outlook	39
	References	41
	Media	44
	Biomedicine and Bioethics	45
	Introduction	45
	Biological Medicine and Biomedicine	45
	Biomedical Fields and Protagonists	47
	Biomedical Culture	49
	Bioethics	51
	Using Bioethical Approaches to Analyse Pop Culture Content	53
	Bioethics as an Analytical Approach to Contemporary Cultural Production: The Example of Computer Games	54
	Conclusion	56
	References	56
	Media	59
	Advantages and Disadvantages of Pop-­Cultural Artifacts for Exploring Bioethical Issues	60
	Introduction	60
	Advantages	61
	Pleasure	62
	Experience of Emotion	62
	Knowledge	63
	Getting Us to See the World Differently	64
	Getting Us to Feel Differently	65
	Categorizing the World Differently	65
	Freedom of the Imagination	66
	Disadvantages	67
	Skepticism About Art’s Value	67
	Responding to the Skepticism About Art’s Cognitive Value	68
	References	71
	Media	73
	Narrative	74
	Narrative in Scientific Texts	75
	Narrativity and Fictionality	77
	Intertextuality and Referentiality	79
	Conclusions	79
	References	80
	Media	81
	Rhetoric of Popular Culture and Representations of Biomedicine	82
	Clarification of Terms and Questions	82
	Methods for Study	83
	The Method of Homology	84
	The Pattern of Otherness	86
	Otherness and Homology	87
	References	89
	Popular Culture and the Dissemination of Knowledge	91
	Popular Culture as Well Liked by Many People	91
	Popular Culture as a Residual Category	92
	Popular Culture as a Social Category	93
	Popular Culture as Folk Culture	93
	Popular Culture as Mass Culture	94
	Popular Culture as Site of Struggle	95
	Conclusion	95
	References	96
	Images and Self-Evidence	97
	Introduction	97
	Current Research on Self-Evidence	98
	Generators of Self-Evidence	101
	Three Case Studies: Writing Curves, Radiography and Neuroimaging	103
	Writing Curves	103
	Radiography	105
	Neuroimaging	107
	Conclusion	109
	References	110
	The Visual Claim Within Medical Science and Popular Culture	116
	Introduction	116
	The Anthropological Claim: Or Why Man Strives for Images	117
	Our Striving for the Image	119
	References	122
	Part II: Case Studies	123
	Medicalized Screens from the Cold War to the Social Web	124
	Introduction	124
	Archaeology of Midcentury Medical Media	125
	Medical Reality TV: Boston Med	127
	Digital Fingerprints on Medicalized Screens	131
	Conclusion: Mobile Medicalized Screens	134
	References	135
	Media	137
	Insights into Insights: Visual Narratives of Medical Imaging and Intervention Technologies and the Popular Viscourse	138
	Defining “Medical Narrative”	139
	Insights of Imaging	141
	Reviewing Diagnostic Vision(s)	143
	Intersections of Medical Viscourse	148
	Closed Circuit: Doctor–Patient Communication	151
	References	153
	Media	154
	The Audiovisual Process of Creating Evidence – Science Television Imagining the Brain	156
	Introduction	156
	Three Levels of Meaning Making in Science TV Programs	158
	The Gesture of Pointing – An Episode of the BBC Two Series Horizon	160
	Aesthetic Stagings and Metaphoricity in an Episode of Through the Wormhole	163
	Metaphoric Meaning Making: Das automatische Gehirn	170
	Conclusion	175
	References	176
	Media	177
	Medical History’s Graphic Power in  American True-Adventure Comic Books of the 1940s	178
	The New True-Adventure Comic Books and Their Success	179
	Action Graphics at Work: Images That Lead the Text Rather Than Following It	183
	What the Comic Books of the 1930s Owed to the New Photojournalism of the 1920s	186
	Illustration Mode: Where the Art Is Subordinated to the Text	187
	Concluding Observations	192
	References	193
	Medical Narratives in the South African Novel: Case Study of Chris Karsten’s Trilogy The Skin Collector (2012), The Skinner’s Revenge (2013) and Face-Off (2014)	194
	Introduction	194
	Crime Fiction in Africa, in Particular, South(ern) Africa	196
	The Skin Collector, The Skinner’s Revenge and Face-Off	197
	Conclusion	204
	References	205
	Dis/ability: The Construction of Norms and Normality in Popular Culture	206
	The Discursive Constructions of ‘Disability’ and ‘Impairment’	206
	The ‘Monster’, the ‘Freak’, and the Construction of Ableist Normality	208
	Disability as a Metaphor	210
	Stereotypical Representations of ‘Disability’	211
	Pity	212
	Comedy	214
	Evil and Criminal	214
	Sexuality	215
	“Supercrip”	217
	Dis/ability in the Twenty-First Century	218
	Conclusion	222
	References	222
	Primary Sources	222
	Media	223
	Secondary Texts	223
	Popular Narratives of the Cochlear Implant	227
	CI Controversies	228
	“I’m Not Deaf”: Switched at Birth (2011)	232
	YouTube Videos and the “Switch On”	235
	Conclusion	238
	References	239
	Media	241
	Between Utopia and Dystopia: Contemporary Art and Its Conflicting Representations of Scientific Knowledge	242
	Introduction	242
	From Computer Art to the AST	244
	Two Worlds and Two Opposing Views	245
	Technophile Discourses Abound	249
	Justifying AST (and Transhumanism)	250
	Conclusion	252
	References	253
	With Great Power Comes Changing Representations: From Radiation to Genetics in the Origin of Spider-Man	256
	Comics, Continuity and the Ultimate Re-boot	256
	Genetic Modification	260
	Conclusion	265
	References	266
	Music in Serious Games as a  Healing Factor	268
	Introduction	268
	Serious Games in Healthcare	269
	Music as a Supportive Element in Medical Serious Games	271
	Re-mission	273
	Snow World	273
	Elude	274
	SPARX	275
	Conclusion	276
	References	278
	Media	279
	Autonomy, Heteronomy, and Bioethics in BioShock	280
	Introduction: Popular Culture and Technoscience	280
	Analytical Approaches to BioShock	284
	BioShock as a Dystopia	285
	Interacting with the Game	287
	Biomedical Discourses (1): Biomedical Research and the Free Market	289
	Biomedical Discourses (2): Nontherapeutic Surgery	291
	Conclusion	293
	References	295
	Media	297
	The Scientific Enterprise Illustrated: Abduction, Discovery and Creativity	298
	References	303
	Media	303
	Using Case Studies from Popular Culture to Teach Medical Physiology	304
	Introduction	304
	Darth Vader as a Case Study on Respiratory Physiology	305
	Implementing Darth Vader in a Respiratory Physiology Class	308
	Miles Dyson as a Case Study on Cardiovascular Physiology	310
	Implementing Miles Dyson in a Cardiovascular Physiology Class	311
	Student Evaluations	311
	Concluding Remarks	314
	References	315
	Media	316
	Part III: Social Implications	317
	Consuming, Experiencing, and Governing: Setting the Scene for Public Encounters with Biomedicine	318
	Introduction	318
	Consuming Biomedical Knowledge	319
	Experiencing Biomedical Practices	322
	Governing Biomedicine	324
	Conclusions	327
	References	328
	Bias by Medical Drama. Reflections of Stereotypic Images of Physicians in the Context of Contemporary Medical Dramas	331
	Introduction	331
	Fact and Fiction in Medical Drama	333
	Methods	334
	Participants and Questionnaire	334
	Results	336
	Discussion	338
	Conclusion	339
	References	340
	Media	343
	The Medical, Social, and Cultural Construction and Production of Post-­Traumatic Stress Disorder	344
	Introduction: Definition and Prevalence of PTSD	344
	The Sociocultural Texture of PTSD	345
	A Medical History of PTSD	347
	Popular Culture as a Promotor of PTSD’s Politization and Medicalization	352
	Conclusions	358
	References	360
	Media	362
	Socialist Advertising. Health Education in East German Television	363
	Introduction	364
	Health Films and Exhibitions: A Short Look Back at the Weimar Republic	366
	Socialist Advertising, the 1950s and Early 1960s	367
	“Du und Deine Gesundheit”	370
	Die Haut	373
	Final Remark	375
	References	376
	Archive Material	377
	Federal Achives (Bundesarchiv), Berlin	377
	Saxon State Achives (Hauptstaatsarchiv), Dresden	377
	Hygiene Museum Archive (Archiv des Hygiene Museums), Dresden	377