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Revenue Management and Pricing Analytics
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Revenue Management and Pricing Analytics
von: Guillermo Gallego, Huseyin Topaloglu
Springer-Verlag, 2019
ISBN: 9781493996063
346 Seiten, Download: 3582 KB
 
Format:  PDF
geeignet für: Apple iPad, Android Tablet PC's Online-Lesen PC, MAC, Laptop

Typ: A (einfacher Zugriff)

 

 
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Inhaltsverzeichnis

  Foreword 7  
  Preface 9  
  Acknowledgments 13  
  Contents 15  
  Part I Traditional Revenue Management 20  
     1 Single Resource Revenue Management with IndependentDemands 21  
        1.1 Introduction 21  
        1.2 Two Fare Classes 22  
           1.2.1 Continuous Demand Distributions 24  
           1.2.2 Quality of Service, Salvage Values, and Callable Products 25  
        1.3 Multiple Fare Classes 27  
           1.3.1 Structure of the Optimal Policy 28  
           1.3.2 Nonmonotone Fares 30  
        1.4 The Generalized Newsvendor Problem 31  
        1.5 Heuristics for Multiple Fare Classes 33  
        1.6 Bounds on Optimal Expected Revenue 37  
           1.6.1 Revenue Opportunity Model 40  
        1.7 General Fare Arrival Patterns with Poisson Demands 41  
           1.7.1 Model 42  
           1.7.2 Optimal Policy and Structural Results 43  
           1.7.3 Discrete-Time Formulation 44  
        1.8 Monotonic Fare Offerings 45  
        1.9 Compound Poisson Demands 48  
        1.10 Sequential vs. Mixed Arrival Formulations 50  
        1.11 End of Chapter Problems 51  
        1.12 Bibliographic Remarks 55  
        Appendix 55  
        Appendix 57  
     2 Network Revenue Management with Independent Demands 65  
        2.1 Introduction 65  
        2.2 Formulations 66  
           2.2.1 Upgrades and Upsells 70  
           2.2.2 Compound Poisson Process 71  
           2.2.3 Doubly Stochastic Poisson Process 71  
        2.3 Linear Programming-Based Upper Bound on V(T,c) 72  
        2.4 Bid-Prices and Probabilistic Admission Control 74  
        2.5 Refinements of Heuristics 77  
           2.5.1 Resolving the Deterministic Linear Program 77  
           2.5.2 Randomized Linear Program 77  
           2.5.3 Time-Dependent Bid-Prices 78  
        2.6 Dynamic Programming Decomposition 80  
           2.6.1 Exploiting the Deterministic Linear Program 81  
           2.6.2 Lagrangian Relaxation 83  
        2.7 Heuristics That Take Randomness into Account 87  
           2.7.1 Managing Itineraries 87  
           2.7.2 Managing Resources 88  
        2.8 Approximate Dynamic Programming 89  
        2.9 End of Chapter Problems 91  
        2.10 Bibliographical Remarks 94  
        Appendix 94  
        Appendix 96  
     3 Overbooking 100  
        3.1 Introduction 100  
        3.2 Overbooking for a Single Fare Class 101  
        3.3 Overbooking for Multiple Fare Classes 102  
           3.3.1 Optimal Booking Limits 104  
           3.3.2 Class-Dependent No-Show Refunds 105  
           3.3.3 Incorporating Cancellations 105  
        3.4 Overbooking over a Flight Network 106  
           3.4.1 Linear Programming-Based Upper Bound on V(T,0) 107  
           3.4.2 Book-and-Bump Strategy 109  
           3.4.3 Upper Bound for High Overbooking Penalties 109  
           3.4.4 Heuristics Based on the Linear Program 110  
           3.4.5 Other Approximation Strategies 111  
        3.5 End of Chapter Problems 112  
        3.6 Bibliographical Notes 115  
        Appendix 115  
        Appendix 116  
  Part II Revenue Management Under Customer Choice 123  
     4 Introduction to Choice Modeling 124  
        4.1 Introduction 124  
        4.2 Discrete Choice Models 125  
        4.3 Maximum and Random Utility Models 126  
        4.4 Basic Attraction and Multinomial Logit Models 127  
        4.5 Generalized Attraction Model 128  
           4.5.1 Independence of Irrelevant Alternatives 130  
        4.6 Nested Logit Model 131  
        4.7 Mixtures of Basic Attraction Models 133  
        4.8 The Exponomial Model 133  
        4.9 Random Consideration Set Model 134  
        4.10 Markov Chain Choice Model 135  
        4.11 Bounds and Approximate Choice Probabilities 138  
        4.12 Choice Models and Retailing 140  
        4.13 End of Chapter Questions 141  
        4.14 Bibliographic Remarks 142  
     5 Assortment Optimization 144  
        5.1 Introduction 144  
        5.2 The Assortment Optimization Problem 145  
        5.3 Maximum Utility Model 146  
        5.4 Independent Demand Model 147  
        5.5 Basic Attraction Model 147  
        5.6 Generalized Attraction Model 148  
        5.7 Mixtures of Basic Attraction Models 149  
        5.8 Nested Logit Model 150  
        5.9 Random Consideration Set Model 154  
        5.10 Markov Chain Choice Model 155  
        5.11 Constrained Assortment Optimization 157  
           5.11.1 Basic Attraction Model 157  
              Applications 159  
           5.11.2 Nested Logit Model 160  
        5.12 Convexity and Efficient Sets 163  
        5.13 End of Chapter Problems 166  
        5.14 Bibliographic Remarks 168  
        Appendix 168  
        Appendix 171  
     6 Single Resource Revenue Management with Dependent Demands 176  
        6.1 Introduction 176  
        6.2 Explicit Time Models 177  
           6.2.1 Formulation as an Independent Demand Model 179  
           6.2.2 Upper Bound and Bid-Price Heuristic 180  
           6.2.3 Monotone Fares 183  
        6.3 Implicit Time Models 185  
           6.3.1 Two Fare Classes 185  
           6.3.2 Heuristic Protection Levels 187  
           6.3.3 Theft Versus Standard Nesting and Arrival Patterns 189  
           6.3.4 Multiple Fare Classes 190  
        6.4 End of Chapter Problems 192  
        6.5 Bibliographical Remarks 194  
        Appendix 194  
        Appendix 194  
     7 Network Revenue Management with Dependent Demands 196  
        7.1 Introduction 196  
        7.2 Formulations 197  
        7.3 Linear Programming-Based Upper Bound on V(T,c) 199  
           7.3.1 Column Generation Procedure 200  
           7.3.2 Sales-Based Linear Program 201  
              Basic Attraction Model 201  
              Markov Chain Choice Model 203  
           7.3.3 Heuristics Based on the Linear Program 204  
        7.4 Dynamic Programming Decomposition 205  
           7.4.1 Exploiting the Deterministic Linear Program 205  
           7.4.2 Decomposition by Fare Allocation 207  
           7.4.3 Overbooking 210  
        7.5 End of Chapter Problems 211  
        7.6 Bibliographical Remarks 214  
        Appendix 214  
        Appendix 215  
  Part III Pricing Analytics 220  
     8 Basic Pricing Theory 221  
        8.1 Introduction 221  
        8.2 The Firm's Problem 222  
           8.2.1 Random Costs 223  
        8.3 The Representative Consumer's Problem 224  
        8.4 Finite Capacity 226  
           8.4.1 Lagrangian Relaxation 227  
           8.4.2 Finite Capacity and Finite Sales Horizon 228  
        8.5 Single Product Pricing Problems 229  
           8.5.1 Existence and Uniqueness 229  
           8.5.2 Priority Pricing 231  
           8.5.3 Social Planning and Dead Weight Loss 232  
              Call Options on Capacity 233  
              Bargaining Power 234  
           8.5.4 Multiple Market Segments 236  
           8.5.5 Peak Load Pricing 241  
        8.6 Multi-Product Pricing Problems 242  
           8.6.1 Linear Demand Model 244  
           8.6.2 The Multinomial Logit Model 245  
           8.6.3 The Nested Logit Model 247  
        8.7 End of Chapter Problems 249  
        8.8 Bibliographical Remarks 251  
        Appendix 251  
        Appendix 253  
     9 Dynamic Pricing Over Finite Horizons 259  
        9.1 Introduction 259  
        9.2 Single Product Dynamic Pricing 260  
           9.2.1 Examples with Closed Form Solution 261  
           9.2.2 Structural Results 263  
           9.2.3 Factors Affecting Dynamic Pricing 263  
           9.2.4 Discrete Time Formulation and Numerical Solutions 264  
        9.3 Extensions of Basic Model 265  
           9.3.1 Inventory Replenishments 265  
           9.3.2 Holding Costs 265  
           9.3.3 Discounted Cash Flows 265  
           9.3.4 Multiple Market Segments 266  
           9.3.5 Dynamic Pricing when Customers Negotiate 266  
           9.3.6 Compound Poisson 268  
           9.3.7 Dynamic Nonlinear Pricing 268  
           9.3.8 Strategic Customers and Monotone Pricing Policies 270  
        9.4 Fixed Price Policies for Time Independent Demands 270  
        9.5 Bid-Price Heuristics 272  
        9.6 Asymptotic Optimality of the Bid-Price Heuristic 274  
        9.7 The Surplus Process 276  
        9.8 Multi-Product Dynamic Pricing Problems 277  
        9.9 End of Chapter Problems 278  
        9.10 Bibliographical Remarks 281  
        Appendix 281  
        Appendix 283  
     10 Online Learning 288  
        10.1 Introduction 288  
        10.2 Ample Inventory Model 288  
           10.2.1 Regret 289  
           10.2.2 Assumptions 290  
           10.2.3 Preliminary Concepts 291  
        10.3 Constrained Inventory Model 296  
        10.4 Bibliographical Remarks 301  
     11 Competitive Assortment and Price Optimization 303  
        11.1 Introduction 303  
        11.2 Competitive Assortment Optimization 304  
           11.2.1 Problem Formulation 304  
           11.2.2 Existence of Equilibrium 305  
           11.2.3 Properties of Equilibrium 307  
        11.3 Dynamic Pricing Under Competition 308  
           11.3.1 Problem Formulation 308  
           11.3.2 Equilibrium Results 310  
           11.3.3 Comparative Statics 312  
           11.3.4 Asymptotic Optimality for the Stochastic Case 313  
        11.4 End of Chapter Problems 314  
        11.5 Bibliographical Remarks 316  
        Appendix 317  
  References 322  
  Index 343  


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