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Studying Social Networks - A Guide to Empirical Research
von: Marina Hennig, Ulrik Brandes, Jürgen Pfeffer, Ines Mergel
Campus Verlag, 2012
ISBN: 9783593418254
218 Seiten,
Download: 7070 KB
Format: PDF
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geeignet für:
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Typ: B (paralleler Zugriff)
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Inhaltsverzeichnis |
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Preface |
10 |
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How to Use this Book |
12 |
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Introduction |
14 |
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The Construction of Social Networks |
14 |
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Social Network Studies |
16 |
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The Community Question |
16 |
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Viral Marketing |
21 |
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Corporate Networks |
22 |
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Exercises |
26 |
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Research Design |
28 |
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Social Networks |
30 |
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Networks as Variables |
32 |
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Explanatory Variables |
36 |
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Dependent Variables |
38 |
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Typology of Networks |
48 |
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Complete Networks |
50 |
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Ego-centered Networks |
53 |
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Longitudinal Network Studies |
56 |
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Summary |
58 |
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Exercises |
60 |
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Data |
62 |
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Kinds of Data |
63 |
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Units and Levels |
63 |
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Organization |
68 |
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Which Data for Which Type of Network? |
73 |
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Data Collection |
76 |
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Sources |
76 |
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Boundary Specification |
84 |
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Alter Recall |
86 |
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Quality Issues |
94 |
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Ethical Considerations |
98 |
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Summary |
100 |
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Exercises |
101 |
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Analysis |
104 |
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Mathematical Representation |
105 |
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Graphs |
107 |
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Ego-Centered Networks |
110 |
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Two-Mode Networks |
111 |
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Indexing and Grouping |
112 |
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Dyads as the Unit of Analysis |
113 |
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Network Characteristics |
119 |
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Centrality |
124 |
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Cohesion |
131 |
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Roles |
135 |
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Blockmodeling |
138 |
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Modeling |
141 |
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Idealized Models |
142 |
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Exponential-Family Random Graph Models |
144 |
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Summary |
146 |
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Exercises |
147 |
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Visualization |
150 |
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Graphical Representation |
152 |
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Sociogram |
152 |
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Sociomatrix |
156 |
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Two-Mode Network Representations |
160 |
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Multivariate Information Visualization |
163 |
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Substance-Based Layout |
166 |
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Other Graphical Variables |
170 |
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Information Layering |
170 |
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Filtering |
171 |
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Level of Detail |
175 |
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Micro/Macro Reading |
176 |
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Summary |
178 |
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Exercises |
180 |
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Summary |
184 |
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List of Figures |
190 |
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List of Boxes |
192 |
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About the Authors |
194 |
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Bibliography |
196 |
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Index |
212 |
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