Jugaad Innovation	5
	Contents	9
	Foreword	11
	1 Jugaad: A Breakthrough Growth Strategy	15
	2 Principle One: Seek Opportunity in Adversity	43
	3 Principle Two: Do More with Less	71
	4 Principle Three: Think and Act Flexibly	99
	5 Principle Four: Keep It Simple	123
	6 Principle Five: Include the Margin	145
	7 Principle Six: Follow Your Heart	173
	8 Integrating Jugaad into Your Organization	195
	9 Building Jugaad Nations	215
	Notes	243
	Acknowledgments	273
	About the Authors	275
	Index	279
	Bring Jugaad to Your Organization	290